Jun 21st, 2007
Increase Your Conversion Rates By 117% With Landing Page Optimization
Landing Page Optimization with Website Optimizer
If you’re not testing your landing pages using Google’s Website Optimizer tool, you should be and here’s why!
One of our clients was doing extremely well with their landing page. They were converting visitors to sales leads for their trial software offer and they were generating sales every month.
We were generating leads for a mere 6 dollars per lead. Sounds great right?
Well sort of….
About 2 weeks ago we setup Google’s Website Optimizer tool on this already well performing landing page. We decided to test 5 more headlines on the landing page to see if we could find a better performing headline than the existing one. The end goal was higher conversion rates and more leads.
We setup a Google’s Website Optimizer tool to test the 5 different headlines. It only took us about 15 minutes to setup our test.
We activated our test and let Google split the traffic evenly between each 5 test headlines. After about 2 weeks of landing page optimization testing we found a clear winner. The 4th headline we tested performed 117% better than our original headlilne. Headline 4 converted 117% more visitors into leads.
The best part about Google’s Website Optimizer is that it’s “FREE” and it only takes minutes to setup.
You can learn more about setting up Website Optimizer on your own landing pages here.
Learn more about Google’s Website Optimizer tool Landing Page Optimization from Google.
To your success,
Jeremiah Baker
President, JeremiahBaker.com
Jeremiah,
Congratulations on the great results with this headline test. We have put together a list of 7 free resources for people to get started with Google Website Optimizer including 64 things they can start testing right away. You can find them at http://www.grokdotcom.com/googlewebsiteoptimizer .
Keep up the great work.
Bryan